6393 TELEMARKETERS
TELEMARKETERS telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.
Indicative Skill Level:
Most occupations in this unit group have a level of skill commensurate with the qualifications outlined below.
In Australia:
AQF Certificate I, or compulsory secondary education (ANZSCO Skill Level 5)
In New Zealand:
NZ Register Level 1 qualification, or compulsory secondary education (ANZSCO Skill Level 5)
For some occupations a short period of on-the-job training may be required in addition to or instead of the formal qualification. In some instances no formal qualification or on-the-job training may be required.
Tasks Include:
working from scripts and lists of contacts to promote goods and services by telephone
creating interest in goods and services, and seeking a sale or agreement to see sales representatives
arranging processing and despatch of goods and services, information kits and brochures to customers
arranging appointments for sales representatives
recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
reporting competitor activities and issues raised by contacts for attention by managers
maintaining statistics of calls made and successes achieved
submitting periodic reports on telemarketing activities and results
may work in a call centre