131114 Public Relations Manager

ANZSCO Occupation Code: 
131114
ANZSCO Occupation Name: 
Public Relations Manager
Skill Assessing Authority: 
Medium and Long-term Strategic Skills List: 
Yes
Short-term Skilled Occupation List: 
No
Regional Sponsored Migration Scheme: 
Yes
LMT Protected Occupation: 
No
ANZSCO Occupation Description: 

131114 PUBLIC RELATIONS MANAGER

Alternative Titles:
Communications Manager
Corporate Affairs Manager
Corporate Relations Manager
PR Manager
Public Affairs Manager

Plans, organises, directs, controls and coordinates the public relations activities within an organisation.
Skill Level: 1
Specialisations:
Community Relations Manager
External Relations Manager
Media Relations Manager

ANZSCO Skill Level: 
1

1311 Advertising, Public Relations and Sales Managers

ANZSCO Unit Group Code: 
1311
ANZSCO Unit Group Name: 
Advertising, Public Relations and Sales Managers
ANZSCO Unit Group Description: 

1311 ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS

ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

Avg. weekly earnings - males (May 2012): 
2 166.90
Avg. weekly earnings - females (May 2012): 
1 664.10
Avg. weekly earnings - persons (May 2012): 
2 002.00