225112 Market Research Analyst

ANZSCO Occupation Code: 
225112
ANZSCO Occupation Name: 
Market Research Analyst
Skill Assessing Authority: 
Medium and Long-term Strategic Skills List: 
Yes
Short-term Skilled Occupation List: 
No
Regional Sponsored Migration Scheme: 
Yes
LMT Protected Occupation: 
No
ANZSCO Occupation Description: 

225112 MARKET RESEARCH ANALYST

Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.
Skill Level: 1

ANZSCO Skill Level: 
1

2251 Advertising and Marketing Professionals

ANZSCO Unit Group Code: 
2251
ANZSCO Unit Group Name: 
Advertising and Marketing Professionals
ANZSCO Unit Group Description: 

2251 ADVERTISING AND MARKETING PROFESSIONALS

ADVERTISING AND MARKETING PROFESSIONALS develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

planning, developing and organising advertising policies and campaigns to support sales objectives
advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
analysing data regarding consumer patterns and preferences
interpreting and predicting current and future consumer trends
researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
commissioning and undertaking market research to identify market opportunities for new and existing goods and services
advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Avg. weekly earnings - males (May 2012): 
1 638.50
Avg. weekly earnings - females (May 2012): 
1 293.50
Avg. weekly earnings - persons (May 2012): 
1 430.40