2253 PUBLIC RELATIONS PROFESSIONALS
PUBLIC RELATIONS PROFESSIONALS plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
planning and organising publicity campaigns and communication strategies
advising executives on the public relations implications of their policies, programs and practices
preparing and controlling the issue of news and press releases
undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
representing organisations and arranging executive interviews with publicity media
attending business, social and other functions to promote the organisation
commissioning and obtaining photographs and other illustrative material
selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity